Website personalization is the process of showing different content to each visitor who comes to your site based on their personal circumstances. This could be location, browser type, where they have come from, the time of day and more. By showing personalized content to each visitor you are making your website more relevant for them. The more relevant a site is the more likely they are to interact with the website and convert into a lead or customer.
The infographic below shows 7 ways you can personalize your website with the aim of generating more business. Enjoy and please let us know your thoughts!